Alton Towers is a private limited company, their aim is to make profit, they do this by selling extras like food, drink, hotels and bars. Merlin Entertainment owns Alton Towers and has lots of brands across the globe. From Canada to the UK, Merlin Entertainment has lots of different attractions you can visit, from Sea life to Lego Land.
Alton Towers has been set up since 1890 with up to 30,000 people a year visiting live animals and bands. Then in 1970's the early beginnings of a theme park formed. In 2007, Merlin Entertainment bought Alton Towers to expand its business.
Alton Towers has been set up since 1890 with up to 30,000 people a year visiting live animals and bands. Then in 1970's the early beginnings of a theme park formed. In 2007, Merlin Entertainment bought Alton Towers to expand its business.
Merlin aims to deliver memorable and rewarding experiences to its 46 million visitors worldwide and 17,000 employees globally.
The organisation focus' on four important elements of the business- Hospitality, catering, leisure and corporate.
With two hotels, an award winning conference suite, a spa and the biggest water park in Europe, Alton Towers is far from small.
Alton Towers consists of 391 rooms altogether, 14 themed rooms, including the chocolate room where chocolate is hidden all over the room, 14 moon voyager rooms which was built in 2013 and 377 family rooms.
The cost varies from £54 per night to £465, the hotel first opened in 1996 and cost £20m.
The organisation focus' on four important elements of the business- Hospitality, catering, leisure and corporate.
With two hotels, an award winning conference suite, a spa and the biggest water park in Europe, Alton Towers is far from small.
Alton Towers consists of 391 rooms altogether, 14 themed rooms, including the chocolate room where chocolate is hidden all over the room, 14 moon voyager rooms which was built in 2013 and 377 family rooms.
The cost varies from £54 per night to £465, the hotel first opened in 1996 and cost £20m.
Alton Towers top priority is customer service, this is because they want their customers to enjoy their visit to their attractions so they will return. Also Alton Towers are in an competitive market so they need to do all they can to focus on the customers needs. In Alton Towers alone up to 2200 employees are employed in peak season and 2/3 of them are full time jobs. A two day training course is provided so that the employees are helpful to customers, which also helps their revenue and profit out because if the customers enjoyed their visit and staff make the customers stay enjoyable they are more likely to come back and spend more money. The organisation tries to cater for all needs, that's why they accommodate for thrill seekers, families and now business people, as there is a lot of competition Alton Towers try to impress all types of people.
Alton Towers comply with HASWA which is a health and safety act, they also comply with the Disability Discrimination Act as they cater for the disabled and deaf. This link will provide all the information, from disabled access to health and safety for everyone.
Alton Towers are responsible to their customers as their aim is to make customers experience memorable and rewarding, the organisation is also responsible to members of the local community as Alton Towers is in Staffordshire, which is a little town so the local community could get annoyed with all the traffic and noise that goes on, so Alton Towers provide free tickets to them, contribute to the well-being of the local community, the local community can ring Alton Towers emergency service if they are in need of help, they provide business for small bed and breakfasts as, if Alton Towers wasn't there, the businesses probably wouldn't get any business as most people who come to Alton Towers are domestic tourists. In guests services in Alton Towers they advertise other attractions and events in the local area, this means that other local businesses benefit from the park and therefore will be happy about the organisation being there. This link will inform you of just exactly how much Alton Towers do for their local community.
Alton Towers help the environment in lots of different ways, as you have read on the link above. From litter pickers to reducing noise, traffic and waste. Alton Towers are constantly thinking of new ways to reduce pollution and expand recycling capabilities. The organisation also maintains the historical features and gardens of the original Alton Towers property. Alton Towers contribute to both local and national economy. One way they do this is providing jobs for local people, Alton Towers also attract business for local businesses like hotels and restaurants.
Alton Towers has an impact on the GDP as employees pay tax and spend money in the local economy. Alton Towers attract domestic tourists as well as inbound tourists, this has a positive effect on the economy as people are spending money in the UK rather than overseas. The travel and tourism industry employs 9.1% (2.72 million) of people who are working in the UK. This link will provide all the information about how Alton Towers helps the economy and contributes to the GDP. Tourism accounts for 17% of all part-time employment in the UK.
Alton Towers is a principal, they work with the hotels they own and also local hotels as they provide accommodation of domestic tourists wanting to stay over night either in Staffordshire near Alton Towers or in the Alton Towers attraction. Alton Towers also works with coach companies as they want as much custom as possible so by working with coach companies they can bring lots of domestic tourists to the attraction, by doing this both organisations will benefit as they both make revenue and profit by working together. Alton Towers is horizontally integrated as its within the Merlin Entertainment group.
Interrelationships that Alton Towers have-
Alton Towers work with coach companies because they are bringing custom to Alton Towers, so Alton Towers provide discounted tickets for the coach companies, this means that both companies are making money. Interrelationships like this is important because both companies are making profit and with out one company, both companies may loose out.They may also have an interrelationship with the tourist board as they advertise Alton Towers as an attraction, in return they may pay money for this, the tourist board advertise UK attractions to create revenue in the UK, so people spend their money in the UK rather than overseas which links back to the GDP. This interrelationship is important as without advertisement, they may not have as many customers as the would if they advertise. Alton Towers also promote the attraction to schools and colleges as they provide cheaper tickets in the off peak season and provide business talks which will help with your education and in return the schools and colleges will benefit buy going to the attraction for a cheaper price and have an educational talk. This interrelationship is important as when it is not peak season, Alton Towers may not earn as much sales revenue or profit as it does when they encourage schools to come for educational talks or businesses to stay for the facilities Alton Towers provides. Furthermore Alton Towers have an interrelationship with businesses because they offer corporate facilities and hospitality packages, which mean that businesses can come along and offer conferences and events for their staff. This improves Alton Towers sales as in off peak times they can still make revenue and profit from this. This is an important interrelation as without businesses staying over for the facilities, it may put Alton Towers in a bad situation as business brings in a lot of sales revenue during the off peak times.
Interrelationships are important to Alton Towers as without any Interrelationships, there may be less customers visiting Alton Towers as coach companies are not taking as many people to Alton Towers, also less people may not come as there is no advertising on websites such as Visit Britain, furthermore less schools may not come if Alton Towers do not promote or have interrelationships with the school. This can massively effect Alton Towers because they are not earning as much sales revenue.
Alton Towers creates almost £38 million of income annually in the local economy and over £73 million in the regional economy. Without interrelationships this will drop massively.
B&Bs in the local area of Alton Towers will benefit from the organisation
Alton Towers work with coach companies because they are bringing custom to Alton Towers, so Alton Towers provide discounted tickets for the coach companies, this means that both companies are making money. Interrelationships like this is important because both companies are making profit and with out one company, both companies may loose out.They may also have an interrelationship with the tourist board as they advertise Alton Towers as an attraction, in return they may pay money for this, the tourist board advertise UK attractions to create revenue in the UK, so people spend their money in the UK rather than overseas which links back to the GDP. This interrelationship is important as without advertisement, they may not have as many customers as the would if they advertise. Alton Towers also promote the attraction to schools and colleges as they provide cheaper tickets in the off peak season and provide business talks which will help with your education and in return the schools and colleges will benefit buy going to the attraction for a cheaper price and have an educational talk. This interrelationship is important as when it is not peak season, Alton Towers may not earn as much sales revenue or profit as it does when they encourage schools to come for educational talks or businesses to stay for the facilities Alton Towers provides. Furthermore Alton Towers have an interrelationship with businesses because they offer corporate facilities and hospitality packages, which mean that businesses can come along and offer conferences and events for their staff. This improves Alton Towers sales as in off peak times they can still make revenue and profit from this. This is an important interrelation as without businesses staying over for the facilities, it may put Alton Towers in a bad situation as business brings in a lot of sales revenue during the off peak times.
Interrelationships are important to Alton Towers as without any Interrelationships, there may be less customers visiting Alton Towers as coach companies are not taking as many people to Alton Towers, also less people may not come as there is no advertising on websites such as Visit Britain, furthermore less schools may not come if Alton Towers do not promote or have interrelationships with the school. This can massively effect Alton Towers because they are not earning as much sales revenue.
Alton Towers creates almost £38 million of income annually in the local economy and over £73 million in the regional economy. Without interrelationships this will drop massively.
B&Bs in the local area of Alton Towers will benefit from the organisation