A factor is something that can often contributes to a trend. An example of a factor is an event such as The Royal Wedding and The Olympics, these events generate lots of income through tourism for the economy. In the news today, 20/11/2013, Hull have won The City of Culture of 2017. In 2008, Liverpool won the EU Capital of Culture award, which they benefited from massively in terms of income generated through this prestigious title.
Liverpool received 75% of new visitors, this was caused by the fact that Liverpool won this award.
BBC news have said that "The Tall Ships event, held in July, brought in £8.2m, and the Liverpool Sound Paul McCartney concert brought in £5m.
A five-year research programme published today analysed the social, economic and cultural impact of the 2008 title and found that the festival year saw 9.7m visitors to the city, an increase of 34%, and generated £753.8m for the economy."
This could mean that with Hull winning the City of Culture 2017, they will generate income from the 1,500 events planned through out the year which includes 25 festivals. Today, although that Hull won this award they was up against Swansea, Leicester and Dundee.
From Dundee.com I found that "Dundee's decision to bid for UK City of Culture status in 2017 is consistent with its strategies to promote tourism, economic, social and cultural benefits and is consistent with the approach of the Dundee Partnership in relation to the V&A at Dundee."
A trend from events are that places that win awards can increase the amount of visitors that visit your home town.For example Liverpool won the Capital of Culture which resulted in a 50% rise in visitor figures in Merseyside, also in 2008, the visitors were peaking at a massive 5.5 million.
Liverpool received 75% of new visitors, this was caused by the fact that Liverpool won this award.
BBC news have said that "The Tall Ships event, held in July, brought in £8.2m, and the Liverpool Sound Paul McCartney concert brought in £5m.
A five-year research programme published today analysed the social, economic and cultural impact of the 2008 title and found that the festival year saw 9.7m visitors to the city, an increase of 34%, and generated £753.8m for the economy."
This could mean that with Hull winning the City of Culture 2017, they will generate income from the 1,500 events planned through out the year which includes 25 festivals. Today, although that Hull won this award they was up against Swansea, Leicester and Dundee.
From Dundee.com I found that "Dundee's decision to bid for UK City of Culture status in 2017 is consistent with its strategies to promote tourism, economic, social and cultural benefits and is consistent with the approach of the Dundee Partnership in relation to the V&A at Dundee."
A trend from events are that places that win awards can increase the amount of visitors that visit your home town.For example Liverpool won the Capital of Culture which resulted in a 50% rise in visitor figures in Merseyside, also in 2008, the visitors were peaking at a massive 5.5 million.
Furthermore another trend in the travel and tourism industry is that cruises are beginning to get more and more popular as time goes on. A factor that contributed to the fact cruises are more popular is because of the recession, people have less disposable income but still want to go on holiday and therefore want to go on cruises as they are offering booking incentives which is a good value for money. "The cruise lines have long repeated this “good value” message like a mantra." Also whilst on cruises, people don't tend to spend any money which implies why more people are booking cruises at the moment as they know exactly what money they have to spend. Stereo typically cruises were known as a couple destinations but now cruises are for all age gaps including families, the older generations and even people travelling by themselves. There is a wider demographic appeal now. "With about 30 domestic ports of embarkation, half of the residents of the US are now within driving distance of cruises sailing to all parts of the world, eliminating the need to fly to ports." www.travelmole.co.uk/Mediterranean-2014. Also cruises are beginning to get more popular as they don't involve flying which eliminates any incidents or terrorism. Therefore it is a safe and secure environment. By 2014 over two million cruise passengers in the UK and Mediterranean. Furthermore because of the recession and the weak pound more people are going over seas as there is more strength in the euro and dollar than the pound.This has an impact on the industry as there is more demand on cruises which means that there will be more cruises which will lead to more money brought in, in the travel industry.
"This year alone, eight big new ships have been launched, with capacity between them for more than 20,000 passengers. Add the 300-plus cruise ships already out there, some with capacity for fewer than 300, others capable of carrying 3,000 people or more."
"This year alone, eight big new ships have been launched, with capacity between them for more than 20,000 passengers. Add the 300-plus cruise ships already out there, some with capacity for fewer than 300, others capable of carrying 3,000 people or more."
Additionally, another trend in the travel and tourism industry is that more people are staying in the UK for their holidays so there's is an increase in domestic tourism as people have less disposable because of the factor which is the recession. In 2009, the travel and tourism market decreased massively because not as many people were going across seas for a holiday. The domestic travel and tourism market flourished massively as research was shown that people preferred going on a domestic holiday than going outbound. According to the report, in 2009, total expenditure on UK travel and tourism fell by 5.5% to £70.17bn. Falls were also recorded in the number of bed nights, which fell by 6.4% to 1.24 billion. The outbound market is the largest by expenditure and bed nights, while the highest number of trips made was reported in the domestic market. In fact, expenditure, the number of trips and bed nights all observed increases within the domestic travel and tourism market, compared with 2008 figures.
Looking at early indications of market trends in 2010, Key Note predicts that the gains made in the domestic travel and tourism market in 2009 are being maintained. For example, in the first 3 months of 2010, there was a 3.8% increase in the number of trips made from 21 million to 21.8 million; a 0.7% increase from 55 million to 55.4 million in the number of bed nights; and a 2.4% increase from £3.38bn to £3.46bn in expenditure compared with the same period in 2009.
Looking at early indications of market trends in 2010, Key Note predicts that the gains made in the domestic travel and tourism market in 2009 are being maintained. For example, in the first 3 months of 2010, there was a 3.8% increase in the number of trips made from 21 million to 21.8 million; a 0.7% increase from 55 million to 55.4 million in the number of bed nights; and a 2.4% increase from £3.38bn to £3.46bn in expenditure compared with the same period in 2009.